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Pricing

A website built to sell your tours.

Book Guests combines a professionally designed website, tour CMS, availability and booking engine into one mobile-first web application. You pay a one-time website setup fee and a monthly platform fee.

How pricing works

Two parts: build it once, run it every month.

This is not WordPress. Your website is built specifically for your tour business, with your tours, booking flow, content and branding built into the platform.

1. One-time website setup

Design, development, configuration, tour setup, customization and deployment of your website.

2. Monthly platform fee

The Book Guests platform, application-ready hosting, CMS, booking engine, technical maintenance, updates and support according to your plan.

Starter

For guides and small tour operators ready for a professional online booking presence.

One-time setup
USD$3,750
Monthly platform
USD$199/month

Deployment: Approximately 3 weeks

  • Custom-designed, mobile-first web application
  • Up to 6 base tours
  • Tour CMS, booking engine and online availability
  • Deposit and payment integration
  • Automated booking emails
  • Basic SEO setup and online training
See everything included

Included in setup

  • Custom-designed Book Guests website
  • Mobile-first responsive web application
  • Initial design customization
  • Your branding, logo, colors and typography
  • Up to 6 base tours
  • Tour booking engine
  • Online availability
  • Booking requests
  • Guest information collection
  • Tour pricing and options
  • Deposit/payment integration
  • Booking confirmation workflow
  • Automated booking emails
  • Basic cancellation communication
  • Tour CMS
  • Tour page management
  • Image/media management
  • Basic pages
  • Contact page
  • Basic SEO setup
  • Google-friendly page structure
  • Sitemap and indexing setup
  • Analytics integration
  • Initial website configuration
  • Deployment
  • Complementary domain registration for the initial term
  • Online training

Monthly platform includes

  • Book Guests platform
  • Application-ready hosting
  • SSL/security infrastructure
  • Deployment and hosting management
  • Tour CMS
  • Booking engine
  • Availability management
  • Booking management
  • Guest information
  • Automated booking communications
  • Platform updates
  • Security updates
  • Technical maintenance
  • Standard support
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Growth

For established operators with multiple tours and a growing online business.

One-time setup
USD$6,750
Monthly platform
USD$349/month

Deployment: Approximately 4 to 5 weeks

  • Everything in Starter
  • More extensive custom website design
  • Up to 15 tours, blog/content manager, advanced SEO controls
  • Advanced availability, capacity and booking rules
  • Marketing attribution, referral links and QR-code tracking
  • Reseller-ready structure and commission tracking
  • Priority support
See everything included

Everything in Starter, plus:

Website and content

  • More extensive custom website design
  • Up to 15 tours
  • Expanded page structure
  • Blog/content manager
  • Advanced media management
  • Advanced SEO controls
  • Tour categories
  • Related tours
  • FAQs
  • Itineraries
  • Reviews
  • Tour inclusions and exclusions
  • Tour expectations
  • Advanced tour options

Booking and operations

  • Advanced availability/calendar
  • Capacity management
  • Tour options and variations
  • More sophisticated booking rules
  • Advanced deposit/payment configuration
  • Booking status management
  • Automated booking, payment and cancellation emails
  • Custom email templates
  • Booking communication history

Marketing and growth

  • Conversion-focused website structure
  • Marketing attribution
  • Referral links
  • QR-code tracking
  • Guest source tracking
  • Basic reporting
  • Enhanced analytics

Distribution

  • Reseller-ready tour structure
  • Reseller/referral tracking
  • Commission tracking
  • Embeddable tour/booking components

Support

  • Priority support
  • Additional training
  • Ongoing website/content assistance
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Scale

For established tour companies managing multiple tours, channels, staff or distribution partners.

One-time setup
USD$11,500
Monthly platform
USD$599/month

Deployment: Approximately 6 to 8 weeks

  • Everything in Growth
  • Fully custom website experience
  • Up to 30 tours and advanced content architecture
  • Advanced booking workflows and complex pricing
  • Reseller accounts, hierarchy, commission ledger and distribution API
  • Guest history, follow-up tools, automation and AI-assisted communication
  • Priority support and platform consultation
See everything included

Everything in Growth, plus:

Website

  • Fully custom website experience
  • Up to 30 tours
  • Advanced content architecture
  • Advanced landing pages
  • Advanced SEO/content management
  • Advanced blog/content tools
  • Expanded media system

Booking and tour operations

  • Advanced booking workflows
  • Advanced availability rules
  • Multiple tour configurations
  • Complex pricing and options
  • Advanced capacity management
  • Advanced booking communications
  • Custom email templates and workflows
  • Advanced booking/payment reporting

Distribution

  • Reseller accounts
  • Reseller hierarchy
  • Referral links
  • QR-code attribution
  • Commission management
  • Commission ledger
  • Reseller reporting
  • Distribution API access
  • Embeddable booking/tour widgets
  • Channel/distribution management

Growth and intelligence

  • Advanced marketing attribution
  • Advanced reporting
  • Guest history
  • Follow-up tools
  • Automation capabilities
  • AI-assisted communication capabilities
  • Advanced guest relationship tools

Support

  • Priority support
  • Additional training
  • Platform consultation
  • More extensive customization
Talk to us

All prices are in United States dollars (USD). Starting prices. Payment-processing fees and separately scoped custom development or integrations are not included.

0%

Book Guests commission

Keep what you earn. Keep who you serve.

Your website. Your bookings. Your guests. Your relationship.

Book Guests charges 0% commission on your tour bookings. You keep 100% of your tour revenue, less the payment processor’s normal transaction fees.

  • No percentage of every booking
  • No OTA commission
  • No giving away your guest relationship

Illustrative example: USD $1,000 in tour sales

Book GuestsUSD $1,000 retained by the operator*

0% Book Guests commission

OTA exampleUSD $700 retained by the operator*

30% illustrative OTA commission

*Illustrative example before payment processing and other applicable costs. Actual OTA commissions vary by provider and agreement.

With Book Guests, the booking happens through your own website and booking system. You keep the guest relationship instead of relying on an OTA as the primary customer relationship.

0% refers to Book Guests’ commission only. Payment processing fees charged by your payment provider still apply.

Included with every plan

  • Application-ready hosting
  • SSL/security infrastructure
  • Deployment
  • Complementary domain registration for the initial term
  • Platform updates
  • Technical maintenance

What you get

More than a website. The digital foundation for selling tours online.

You get a professionally designed website and the technology behind it: a tour business platform where the website, CMS and booking engine work together.

Custom designed

A professionally designed website with your branding, logo, colors and typography.

Mobile-first

Designed for the phones most travelers use to find and book tours.

Built as a web application

One application, not a page with a plugin bolted on.

Connected to the tour CMS

Manage tours, pages and media in one place.

Connected to the booking engine

Bookings flow through the same platform as the website.

Connected to availability

Guests book against the availability you manage.

Connected to guest and booking information

Guest details and bookings live where you run the business.

Hosting and domain

Hosting and your domain are included.

Every plan includes the technical hosting environment the Book Guests web application needs to run, managed for you.

Application-ready hosting

SSL/security infrastructure

Deployment and hosting management

Complementary domain registration for the initial term

Built for web applications, not shared hosting.

Book Guests websites are web applications, not traditional PHP websites. The platform combines your website with a tour CMS, booking engine, availability, guest information and server-side functionality. It therefore requires an application-ready hosting environment.

Standard shared hosting plans designed primarily for traditional PHP websites or basic WordPress installations are not the hosting environment used for Book Guests web applications.

You are not expected to

  • Find your own hosting
  • Configure a server
  • Deploy the application
  • Maintain the application runtime
  • Manage application infrastructure

Book Guests handles the application hosting and deployment as part of the platform. You are buying a professionally built web application and the infrastructure required to operate it.

Compare plans

See what is included in each plan.

Setup and monthly prices, deployment time, and the main capabilities side by side.

Swipe sideways to compare all three plans.

Comparison of the Starter, Growth and Scale plans
Price and timingStarterGrowthScale
Website setup (one time)USD $3,750USD $6,750USD $11,500
Platform (monthly)USD $199USD $349USD $599
DeploymentAbout 3 weeksAbout 4 to 5 weeksAbout 6 to 8 weeks
Website and bookingStarterGrowthScale
Custom designIncluded: Initial customizationIncluded: ExtendedIncluded: Fully custom
Mobile-first web applicationIncludedIncludedIncluded
Tour CMSIncludedIncludedIncluded
Booking engineIncludedIncludedIncluded
Online availabilityIncludedIncluded: AdvancedIncluded: Advanced
Payment/depositsIncludedIncluded: AdvancedIncluded: Advanced
Automated booking emailsIncludedIncluded: Custom templatesIncluded: Templates and workflows
Base tours includedUp to 6Up to 15Up to 30
Hosting and domainStarterGrowthScale
Application-ready hostingIncludedIncludedIncluded
SSL/security infrastructureIncludedIncludedIncluded
Complementary domain (initial term)IncludedIncludedIncluded
Content and searchStarterGrowthScale
SEO controlsIncluded: Basic setupIncluded: AdvancedIncluded: Advanced
Blog/content managerNot includedIncludedIncluded: Advanced
Advanced tour contentNot includedIncludedIncluded
AnalyticsIncludedIncluded: EnhancedIncluded: Advanced reporting
Marketing and distributionStarterGrowthScale
Marketing attributionNot includedIncludedIncluded: Advanced
Referral / QR trackingNot includedIncludedIncluded
Reseller managementNot includedIncluded: TrackingIncluded: Accounts
Commission trackingNot includedIncludedIncluded: With ledger
Embeddable toursNot includedIncludedIncluded
Distribution APINot includedNot includedIncluded
Reseller hierarchyNot includedNot includedIncluded
Automation and AIStarterGrowthScale
Advanced automationNot includedNot includedIncluded
AI-assisted toolsNot includedNot includedIncluded
Training and serviceStarterGrowthScale
Online trainingIncludedIncluded: AdditionalIncluded: Additional
Platform updatesIncludedIncludedIncluded
Technical maintenanceIncludedIncludedIncluded
SupportStandardPriorityPriority and consultation

Beyond the packages

Need something beyond these packages?

Additional custom development, integrations or specialized workflows can be scoped separately.

Talk to us

Pricing, plainly answered.

What is the difference between the setup fee and the monthly fee?

The one-time setup fee covers design, development, configuration, tour setup, customization and deployment of your website. The monthly platform fee covers the Book Guests platform, application-ready hosting, tour CMS, booking engine, technical maintenance, updates and support according to your plan.

Is this a WordPress website?

No. Book Guests is a mobile-first web application built for your tour business, with your tours, booking flow, content and branding built into the platform, and the website, tour CMS and booking engine working together.

How long does deployment take?

Approximately 3 weeks for Starter, 4 to 5 weeks for Growth, and 6 to 8 weeks for Scale.

Which plan fits my business?

Starter is for guides and small tour operators ready for a professional online booking presence. Growth is for established operators with multiple tours and a growing online business. Scale is for established tour companies managing multiple tours, channels, staff or distribution partners. If you are not sure, contact us and we will talk it through.

Are payment processing fees included?

No. The setup and monthly prices do not include payment-processing fees.

What if I need something the packages do not cover?

Additional custom development, integrations or specialized workflows can be scoped separately.

Get more guests.
Book more guests.

Tell us about your tours and how travelers find you today. We will show you how Book Guests fits your business.

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